Resources

Brand Kit

Official logos, brand guidelines and identity specifications for press, partners and event organisers.

Download Logo Pack Brand Guidelines (PDF)

Public Edition · v1.0

Brand Guidelines

How to present the BLACK& name and identity correctly in print and on screen.

  • Wordmark, ampersand mark and colour variants
  • Clear space and minimum size
  • Colour system and typography
  • Correct and incorrect use
Download PDF View online

Wordmark

The BLACK& wordmark is the primary identifier, and the ampersand is its signature element. Always use the supplied files. Never retype, redraw or modify the mark.

BLACK& wordmark, white

White wordmark

Primary. For black and dark backgrounds.

SVG PNG
BLACK& wordmark, black

Black wordmark

For white and light backgrounds.

SVG PNG
BLACK& ampersand mark

Ampersand mark

Secondary mark for avatars, favicons and very small spaces.

SVG white SVG black PNG

Colour

The palette is strictly monochrome. Keep applications in a single colour wherever possible, with no tints, gradients or metallic finishes.

Primary Black#000000 · RGB 0 0 0 · CMYK 0 0 0 100
Primary White#FFFFFF · RGB 255 255 255 · CMYK 0 0 0 0

Typography

Elegant, light and highly refined, echoing the contrast and restraint of the wordmark.

Display

Canela · Noe Display

Open-licence alternatives: Bodoni Moda, Cormorant Garamond. Uppercase, light weight, expanded tracking.

Headings & labels

Intelligence

Inter Light / ExtraLight · uppercase · wide tracking

Body & interface

We build what must endure.

Inter Light and Regular for running text. Medium for emphasis.

Usage

Preserve elegance through simplicity. Always write the name as BLACK&: capitals, the ampersand and no space between them.

Do

  • Keep clear space around the wordmark equal to the height of the letter B
  • Use white on black or black on white
  • Use the mark at least 30 mm wide in print or 120 px on screen
  • Use the ampersand mark when space is very limited

Don’t

  • Stretch, distort, rotate or re-proportion the wordmark
  • Add shadows, outlines, gradients or other effects
  • Recolour the mark or place it on low-contrast or busy backgrounds
  • Retype the name or separate the ampersand

Use of the BLACK& name and marks is welcome for editorial coverage, approved partnerships and events. Any other use requires written approval. For high-resolution files or questions, contact the media team.

media@blackandi.com